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Chapter 14: The Campaign Process
Multiple Choice Quiz
Multiple Choice Quiz
Choose the one alternative that best completes the statement or answers the question.
This activity contains 12 questions.
The part of the campaign where candidates show up at the workplace, subway stations, coffees, luncheons, and forums to meet and greet the voters is known as the
caucus campaign.
personal campaign.
nomination campaign.
spin campaign.
organizational campaign.
Which of the following is NOT associated with a candidate's campaign organization?
pollster
campaign manager
direct mailer
media consultant
none of the answers are correct
If a candidate attempts to counteract an anticipated attack from her opposition, the type of advertising she would use is termed
free media.
positive ads.
personality ads.
inoculation advertising.
contrast ads.
Brief, clever quotes that candidates include in their media events are best known as
inoculation advertising.
sound bites.
soft ads.
voter canvass.
hard ads.
The first televised presidential debates were between
Nixon and Humphrey, 1968.
Nixon and Kennedy, 1960.
Johnson and Goldwater, 1964.
Ford and Carter, 1976.
Eisenhower and Stevenson, 1956.
Political action committees (PACs)
are limited to giving no more than $25,000 total to all candidates.
cannot give funds directly to congressional candidate campaign organizations.
accounted for less than 10 percent of candidates' total contributions coming in.
are mandated under federal law for any interest group to raise funds in order to participate in federal elections.
usually give most of their contributions to challengers.
A single interest group's political action committee (PAC) may give up to what amount directly to a single congressional candidate in a single election (such as a primary)?
$5,000
$1,000
no limit
$10,000
$25,000
For the typical major party presidential candidates, their primary and general elections campaigns are
funded by party funding only.
funded by public (governmental sources) only.
funded by both private and public sources.
funded by private (nongovernmental sources) only.
funded by interest groups only.
Which of the following statements is true regarding federal matching funds in presidential campaigns?
By law, only the major party candidates can receive federal matching funds.
Matching funds are only awarded during the general election campaign.
All candidates for office receive federal matching funds.
By law, only the minor party candidates can receive federal matching funds.
None of the statements are true.
If the Sierra Club, an interest group, wanted to be able to spend or donate as much money as possible without a dollar limit, and was not concerned whether or not the money went directly to the candidate, their political action committee would most likely turn to which type of spending or contribution?
independent expenditures
matching funds
direct political action committee contribution
individual contributions
collective contributions
For the general election, the two major-party presidential nominees are
given a lump-sum payment from the federal government, the only source to fund their general election campaigns.
given the same amount as all third party candidates receive.
left with spending political action committee contributions only.
given matching funds to supplement the money they have raised.
left with spending political party contributions only.
The authors relate statistics regarding a typical United States Senate campaign candidate in 2002. With that data in mind, what was the largest contribution source coming into the campaign?
federal matching funds
the candidate's own money
individual donations
political action committees (PACs)
political party committees
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