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Public Opinion and Political...
Learning Objectives
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In general, after you finish reading and studying this chapter, you should understand the following: - the definition of public opinion and its role in determining public perception of issues
- early efforts to influence and measure public opinion
- political socialization and other factors that lead us to form or change our opinions about political matters
- how Americans form opinions about political issues
- how public opinion is measured and problems with polling techniques
- how polling and public opinion affect politicians and vice versa
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