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The Campaign Process
Learning Objectives
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In general, after you finish reading and studying this chapter, you should understand the following: - the structure of the campaign: the process of seeking election
- what we actually vote for: the candidate or the campaign. In other words, can a good campaign make us vote for a bad candidate and vice versa?
- the two most important modern campaign challenges: raising money and communicating through the media
- the 1996 presidential campaign and election
- campaign finance laws and recent efforts at reform
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