Robin Williams and John Tollett discuss the way that a Web site's "theme or graphic style" should fit the goals of the site and successfully appeal to the targeted audience. Browse a few of the consumer sites you visit regularly and choose one that stands out to you. Do you think the graphic theme is a good match for the site's goals? If so, how? If they're not, what ways could they be improved?
Using your information from above, write an essay that analyzes the graphic theme of the site and evaluates how well it expresses the goals of the site. How well does it appeal to its audience? Include a few graphics from the site to help your readers visualize what you're describing.