After reading Chapter 8, the student should be able to:

1. List the various types of economic interest groups with specific examples of each type.
2. Review the roles of the lobbyist and the various kinds of lobbying tactics.
3. Discuss the relationship between campaign contributions and PACs (Political Action Committees).
4. Summarize how the media affects political life, specifically noting such sub-themes as media mergers, sound bites, media messages and profitability, news management, media campaign ads, and the media’s relationship to public opinion.
5. Discuss the political importance of the rise of new media, like the Internet, and alternative media forums, like talk radio.
6. Summarize the key points found in the chapter case study, “The Candidate: A Day in the Life…”
7. Discuss the political importance of the rise of new media, like the Internet, and alternative media forums, like talk radio.
8. Summarize the key points found in the chapter case study, “The Candidate: A Day in the Life…”

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