- STC Marketing Communication SIG
The Marketing Communication Special Interest Group (SIG) of the Society for Technical Communication (STC) is a good place to start if you're looking for more information about marketing and public relations writing for technical products. The SIG's Web site offers an email listserv, a quarterly newsletter, and a list of Web resources.
- American Marketing Association
The American Marketing Association's Web site is another great starting point for learning more about the craft of marketing writing. It includes a dictionary of marketing terms and plenty of useful articles and industry reports.
- Bob Bly
The Web site of Bob Bly, an independent copywriter and consultant with experience in high-tech marketing, includes many articles that offer valuable advice on various aspects of marketing, including technology marketing, email marketing, direct mail, brochures, and newsletters.
- ClickZ Network
ClickZ Network is a collection of Web sites of particular interest to interactive marketing professionals. Among its many resources are articles, case studies, and other helpful information on various aspects of interactive marketing, including writing e-newsletters and other electronic marketing content.
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